VenuesNow Conference brings together decision-makers from across the sports and live entertainment industry, including venue operators, general managers, booking executives, sponsorship leaders, and partners. The audience is primarily director-level and above, representing a wide range of venues, organizations, and disciplines across the business.

• Two full days of VenuesNow programming, including keynotes, panels, and conversations across the industry
• Opening night reception
• Networking lunches and breaks
• Access to partner activations and exhibits
• Opportunities to connect with attendees across all sectors of the business

Yes. A limited-time bundle is available for attendees who want to participate in both the Secure Venues Summit (September 28) and VenuesNow Conference (September 29–30). The bundle offers a reduced rate compared to registering for each event separately.

Bundle pricing and availability will be outlined during the registration process.

VenuesNow Conference 2026 will take place at the Sheraton Grand in Seattle, Washington, from September 29–30. Additional venue details and a map will be shared soon.

A discounted hotel room block at the Sheraton Grand Seattle will be available on a first-come, first-served basis. Registered attendees will receive early access to book within the block. Booking details will be shared once finalized.

• Actionable insights: Real strategies from top operators that you can take back and implement right away
• Decision-maker access: Connect with GMs and C-suite executives who are actively making purchasing decisions
• Revenue impact: Learn proven tactics to drive ticket sales, premium revenue, and sponsorship dollars
• Future-forward trends: Stay ahead of emerging technologies, fan engagement strategies, and industry shifts

Attendees will be able to connect with other participants through the VenuesNow mobile app.

During registration, you will have the option to opt out of networking if you prefer not to be visible in the app. Additional details on the app will be shared closer to the conference.

All attendees must check in onsite and pick up their own badge with valid identification.

Business casual.

The full schedule is currently being developed and will be announced soon.

Partner activations and exhibits will be available throughout the conference. More details will be shared as the schedule is finalized.

Communication Access Realtime Translation (CART) services may be provided upon request. To ensure availability, please submit your request at least 72 hours in advance by contacting [email protected].

The VNC Golf Classic, presented by JustPark, takes place Monday, September 28, at the Golf Club at Newcastle in Seattle, WA, with an 8:00 AM shotgun start, the day before VenuesNow Conference programming begins.

You can register here for the VNC Golf Classic. You will need to be registered for the VenuesNow Conference to register for the golf tournament.

No, the Golf Classic is a separate registration and not included with your VenuesNow Conference registration. You do need to be registered for VNC first in order to purchase a Golf Classic registration ($100 single golfer, $150 with club rental).